Creative people work with different mindsets; therefore, it is important to manage them in ways that can maximize outputs and limit roadblocks. Whether you manage an in-house creative team, freelancers, or a mix of the two; it is important to form a management strategy that can work in everyone’s favor.
Here are five tips for managing creative teams in the best way possible.
1. Communicate Well
For managing creative teams, it is very crucial to communicate well at every stage of the project. The communication process must include providing project brief as needed, addressing project-related queries, and also offering feedback for each team member’s work. The communication process can be the engine to propel the project forward at the right speed.
The creative team can include professionals from different fields. So, it is important to address the team as a whole when discussing a project. But it is equally crucial to talk to designers, copywriters, and other team members separately to define their roles more clearly. Creative projects will include changes as they progress and your team will have new and better ideas for execution.
Feedback is also important to ensure your team works well on existing and future projects with enthusiasm and efficiency.
2. Be a Coach
Help your team’s growth by coaching them through challenges instead of providing them with readymade solutions. Offer suggestions and guidance as opposed to orders that may interfere with their creative process and adversely impact their performance.
If you need to point out a better way to handle a design brief, do it through discussions rather than imposing solutions on your team.
3. Trust the Process
As a manager, it is important to trust in the creative process of your team as a whole and every individual in your team. Trust in your team’s ability to deliver the project in the most prolific way possible. There is no need to fret or stress during the process. When you are present with your team as coach and if you can communicate at every step of the way; there is rarely a need to impede the process by inserting your own ideas.
Also, let your team learn to trust you to be their manager; a leader. Inspire trust in your team through the right motivation and support at the right time. Trust in your team’s skills and your own leadership abilities to ensure project success.
4. Encourage Innovation
When you are managing creative teams, you are also in charge of bringing as much innovation as you can to a certain project. Motivate your team members to come up with inspired ideas to make the work shine more. Encourage them to share their ideas without fear of reprimand or insults.
Nurture a team environment where everyone can feel safe to speak up. Creative minds thrive on innovation and new ideas. Creative professionals will always appreciate a team environment conducive to their growth.
5. Stir Things Up
Stagnancy can subdue creativity. Dormancy can strike even the most creative minds. Designers and writers can feel blocked and new ideas can be slow to come. So, it is important to infuse new energy into your team between projects.
Organize workshops for your team or allot them tasks they have not attempted before. Copywriters and designers can challenge each other by switching roles and work on mock projects. Change up the scenery a bit and let your team work out of a different room or perhaps somewhere outside just to inspire fresh ideas
Managing creative teams can be challenging but it can also be exciting and rewarding. You can make things easier for yourself by organizing your team really well from the start. Work with creative recruiters to find artists and writers that fit well for your upcoming projects. Nurture relationships with freelance creative professionals whose work you like.
Take the time to know the strengths and limitations of your team members. It will help you allot the right type and quantity of work to each individual for best results.
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